How We Make It.
Every tee is designed, printed, and packed by hand. Right here on the Gold Coast.
We don't outsource. We don't cut corners. Every single order that leaves our Burleigh Heads warehouse has been touched by our team — from the moment your design hits the press to the second it's sealed in biodegradable packaging. It's slower than the alternative. But it means we can look at every tee and know it's right.
Your Order's Journey
Your order comes in. The moment you hit checkout, we see it. Not a warehouse on the other side of the world — our team, right here in Burleigh Heads. Your order goes straight into our production queue.
We print it in-house using DTF. Direct-to-Film is our print method of choice — it gives us sharper detail, more vibrant colours, and a finish that becomes part of the fabric itself. Every print is produced under our roof, on our equipment, by our people.
Every tee is quality checked by hand. Before anything gets packed, it gets inspected. We check the print, the placement, the fabric — everything. If it's not perfect, it doesn't ship. No exceptions.
Wrapped in biodegradable packaging. No plastic mailers. No unnecessary filler. Your order is packed by hand in packaging that breaks down completely — because the stuff you throw away matters too.
Shipped from Burleigh Heads to your door. Tracked, fast, and packed with intention. From our hands to yours — no middlemen, no mystery warehouses, just a small team that gives a damn.
The print that never fails.
DTF — Direct-to-Film — is the reason our prints look better, feel softer, and last longer than anything else on the market. It's not the cheapest method. It's not the fastest. But it's the best. And that's why we chose it.
The colours are more vibrant than screen printing can achieve. The detail is sharper than DTG will ever produce. And the finish? It becomes part of the fabric — not a layer sitting on top of it. You feel cotton, not plastic.
It works on any colour garment — white, black, sage, anything. No limitations. No compromises on what we can create.
We've shipped 250,000+ tees. Zero print complaints. Not one.
How DTF Compares
| DTF (Us) | Screen Print | DTG | |
|---|---|---|---|
| Colour vibrancy | Exceptional ✓ | Good on simple designs | Muted |
| Detail / resolution | Photographic quality ✓ | Limited fine detail | Good |
| Hand feel | Soft — becomes part of fabric ✓ | Thick, plasticky | Slightly rough |
| Durability | Zero complaints. Ever. ✓ | Cracks and fades over time | Cracks with repeated washing |
| Dark garments | Works on any colour ✓ | Works, but limited detail | Colours don't pop |
| Setup cost | No minimum order ✓ | High — screens needed per colour | Low |
What We Stand For
Our blanks aren't off the shelf. They're custom private label — 180 GSM combed cotton, ethically sourced, made to our specs. Thick enough to feel premium. Soft enough to live in. We chose this because you deserve better than a $3 blank with a logo slapped on it.
Every order leaves our warehouse in 100% biodegradable packaging. No plastic mailers. No bubble wrap. No unnecessary waste. The packaging breaks down completely — because what you throw away should disappear, not sit in a landfill for 500 years.
Everything is printed and packed under one roof at our Burleigh Heads warehouse. Australian designed, Australian printed, Australian packed. We're not dropshipping from overseas. We're not outsourcing to save a dollar. We're right here.
We support multiple charitable causes — not because it looks good in a press release, but because building a brand should mean building something bigger than ourselves. When you wear Selfawear, you're part of that.
We're an independent Australian brand. Not a corporation. Not a reseller. Just a small team on the Gold Coast that cares deeply about what goes on a tee and how it gets to you.