Because Every Species Matters.
At Selfawear, we believe kindness extends beyond people - it extends to the animals, ecosystems, and natural environments we share.
To help raise awareness and support conservation efforts by Currumbin Wildlife Conservation, we created our Conservation Collection - a range of designs inspired by some of Australia's most vulnerable and threatened native species.
Featuring animals such as the Koala, Kroombit Tinker Frog, Eastern Bristlebird, and Australian bats, each design was created to encourage conversations around conservation while celebrating the incredible wildlife that calls Australia home.
Each tee carries its own message of kindness, protection, and environmental responsibility - a reminder that even small actions can contribute to meaningful change.
$1 from every Conservation Collection tee sold is donated to Currumbin Wildlife Conservation, helping support programs that protect native wildlife, habitats, and biodiversity across Australia.
Through this collection, we're proud to combine our mission of spreading positivity, optimism, and kindness with a cause that helps protect the natural world for future generations.
Currumbin Wildlife Conservation (CWC) supports ongoing programs dedicated to protecting Australia's native species and the ecosystems they depend on.
From breeding programs for endangered frogs to habitat restoration for threatened birds, CWC is on the ground doing the work that matters most - and your purchase helps fund it.
When we connected with the team at Currumbin Wildlife Conservation, this partnership felt inevitable.
At Selfawear, we believe apparel should do more than look good - it should carry a message, a meaning, and a purpose.
Together, we've created a curated series of tees - each one a wearable conversation starter, a symbol of care for the world we share.