Who they are

Dolly's Dream was started by the family of Amy Dolly Everett after her death at fourteen. It provides support, education and hope to young people and families facing bullying, with particular focus on rural and remote communities where help is hardest to reach.

Do It For Dolly Day is their annual day where people Go Blue to end bullying. Their message: you are not alone, and we won't stop until the bullying stops.

What we did

We opened up our blue Be Kind tees at $20 for netball clubs marking Do It For Dolly Day, so an entire club could turn up in them without it costing any one family much.

It is deliberately priced so that showing up is not a decision about money.

Why this one matters

Be kind is not a slogan we borrowed for the occasion. It is the single message we have printed more than any other, and Dolly's Dream is the organisation doing the hard end of that work.