Who they are

Dolly's Dream was started by the family of Amy Dolly Everett after her death at fourteen. It provides support, education and hope to young people and families facing bullying, with particular focus on rural and remote communities where help is hardest to reach.

Do It For Dolly Day is their annual day where people Go Blue to end bullying. Their message: you are not alone, and we won't stop until the bullying stops.

What we did

Do It For Dolly Day is about going blue to end bullying. We showed up for it, and so did the netball clubs.

Entire teams arrive at the courts already wearing the message, the Dolly’s Dream banner out in front, blue everywhere on purpose. It is not individuals buying a shirt. It is a whole club deciding to say the same thing on the same day.

We make it easy for a club to turn up together, and then we turn up too.

On the day

Why this one matters

Be kind is not a slogan we borrowed for the occasion. It is the single message we have printed more than any other, and Dolly's Dream is the organisation doing the hard end of that work.