Wear the Change You Want to See.
This is more than a collection. It’s a movement of changemakers who believe in living with purpose and giving back.
Led by 7× World Champion Layne Beachley and Awake Academy, this collab is about turning courage into action - reminding us all that small choices can create big waves.
When you choose an Awake Academy × Selfawear tee, you’re joining a community that’s sparking conversations, spreading kindness, and supporting real mental health impact.
Awake Academy helps people wake up to their truth through mindful growth, storytelling, and inner change.
Selfawear exists to put positive reminders into everyday life.
By combining our strengths, each tee becomes more than clothing - it's a wearable message of worth, healing, and presence.
Plus, every sale gives back:
- $5 from every tee goes directly to Awake Academy's mission
- The first 100 purchasers receive free access to Awake Academy's Soul Map, a personal growth tool gifted by Awake Academy
Awake Academy was founded by Layne Beachley and Tess Brouwer to bring lived wisdom + evidence-based tools into accessible programs.
Their vision is simple: help people live intentionally, with clarity, connection, and courage.
They offer transformational experiences, and leadership courses - that guide individuals and teams through growth, resilience, and authenticity.
Mental health is at the heart of this collaboration.
With every tee sold, $5 goes directly to Awake Academy - supporting their mental wellness programs, workshops, and community outreach. Awake Academy is also offering free Soul Map access to the first 100 purchasers, a guided emotional check-in that helps you understand where you really are right now.
Together, we're making personal growth and mental wellness accessible to everyone.
When Awake shared their mission, this partnership felt inevitable.
At Selfawear, we believe apparel should do more than look good - it should carry message, meaning, and momentum.
Together, we’ve created a curated series of tees - each with a message drawn from Awake’s core philosophy.
Wearing one is a reminder, a conversation starter, a symbol of growth - weaving meaning into every stitch and print.