Wear the Change You Want to See.
This is more than a collection. It’s a movement of changemakers who believe in living with purpose and giving back.
Led by 7× World Champion Layne Beachley and Awake Academy, this collab is about turning courage into action - reminding us all that small choices can create big waves.
When you choose an Awake Academy × Selfawear tee, you’re joining a community that’s sparking conversations, spreading kindness, and supporting real mental health impact.
Awake Academy helps people wake up to their truth through mindful growth, storytelling, and inner change.
Selfawear exists to put positive reminders into everyday life.
By combining our strengths, each tee becomes more than clothing - it’s a wearable message of worth, healing, and presence.
Plus, every sale gives back:
- $5 to Awake Academy’s mission
- $5 to mental health initiatives.
Awake Academy was founded by Layne Beachley and Tess Brouwer to bring lived wisdom + evidence-based tools into accessible programs.
Their vision is simple: help people live intentionally, with clarity, connection, and courage.
They offer transformational experiences, and leadership courses - that guide individuals and teams through growth, resilience, and authenticity.
When Awake shared their mission, this partnership felt inevitable.
At Selfawear, we believe apparel should do more than look good - it should carry message, meaning, and momentum.
Together, we’ve created a curated series of tees - each with a message drawn from Awake’s core philosophy.
Wearing one is a reminder, a conversation starter, a symbol of growth - weaving meaning into every stitch and print.
Transformational Courses & Workshops
Awake offers signature programs like Own Your Truth and Resilience Mindset that blend lived experience with positive psychology.
Corporate & Team Programs
They run workshops like Know Yourself, Grow Yourself designed for organisations - helping teams deepen self-awareness, resilience, and connection.
“7 Doctors” Wellness Method
Layne’s personal toolkit condensed into a holistic framework: water, rest, journaling, laughter, healthy eating, exercise and sunshine.