Who they are

R U OK? is an Australian suicide prevention charity built on one idea: a conversation can change a life. They ask people to do four things. Ask R U OK?, listen, encourage action, and check in later.

As they put it, you don't need to be an expert to reach out. Just a good friend and a great listener.

What we did

Every September we put the question on a tee.

It is a small trick and it works. Wearing the question means you have already asked it before you open your mouth, and the other person gets to decide whether to answer.

Why this one matters

More than a hundred of our reviews mention a stranger stopping the wearer to talk about what their shirt says. That is the entire R U OK? premise happening by accident, on a footpath, between people who have never met.